FAQ - LOYALTY MANAGEMENT SOLUTION

How are the most common Loyalty Solution be deployed?

  • Symbol Based
  • Point Based
  • Percentage Based
  • It really depends on the software
  • Customized solution is available

Can you outline an example of how a Symbol Based Loyalty works?

  • When the thermal card is filled with thermally printed logos, a customer can redeem the card for a one time discount, a free item, or whatever reward you choose.
  • After the card is used up, simply insert the card into the reader/writer, erase the card, and start over. (Assuming this is a rewritable card)
  • This is a very simple system to initiate, as it only requires a stand alone reader/writer.
  • If you wish to keep track of the number of customers redeeming or the number of points being given out, a basic computer can compile the results from the unit's internal memory.

Can you outline an example of how a Point Based Loyalty works?

  • Uniform, variable, or dollar based points can be implemented into this smart card scenario.
  • The customer gains points by purchasing goods from the retailer and uses points for prizes or discounts on future purchases.
  • When the card is filled, the information embedded in the card can be transferred to another card or erased and used again. This set up is easy and efficient.
  • With this system, information about the number of cards in use and their frequency can also be obtained.
  • Data collected at the back-end software can be manipulated to work as a entry level CRM engine.

Why do you say the Thermal Solution makes the best Gift Card Program?

  • Open Value or Pre-Determined Value.
  • Money Stays in Store – Prepaid to issue card.
  • Customer Knows Balance – such an impact to be able to look at the balance
  • Versatile & Flexible – built-in software and POS customized solution to meet any needs.
  • Exceptional Features.
  • Store ID for Security and Trackability – making expansion self and easy to monitor.

Printed Graphics is better on PET Thermal Cards than ANY other media?

  • The Importance of Image - Face it, card graphics can get dull. Just look at your driver's license. Most are two color cards with a low quality picture ID. Wouldn't it be nice to look at your ID and not see the inpidual pixels?
  • PET can support the highest resolution printing available on the market.
  • With ranges from 300 to 1200+ dpi, all of your graphics will come out looking crisp and clear.
  • PVC and paper cards cannot support that level of quality.
  • Image is everything.   Increase your sales with the flashiest, most memorable customer appreciation card on the market, or reduce the amount of fraudulent cards with your logo. Ticketing, security passes, IDs, become nearly impossible to copy or reproduce because of PET's unique feel and look.
  • Don't get caught with a boring card, use PET printing instead.

How does the Thermal Solution function as Work Schedule/Time Card?

  • Updating and finding your work schedule couldn't be easier! Simply insert your card into a card reader/writer for a print out of your latest schedule.
  • This software scheduling program will significantly reduce the amount of time spent by employees copying posted schedules and provide employees the ability to print schedule information on demand in a convenient format that will eliminate errors in attendance.
  • Other features such as total hours and vacation time may be added, if desired.

How does the Thermal Solution function as Prescription Printing in Pharmacies?

  • This card will provide prescription and health information that can be carried anywhere and read at any time.
  • This information is available to their doctor, care giver or emergency personnel.
  • This prescription card will prevent mistakes when filling and taking prescriptions. Therefore you will always be sure that you have the correct prescription and amount.
  • Using this system not only recognizes prescription using as a health care priority but also clarifies any mistakes that could have transpired with the customer and the pharmacist.
  • As a pharmacy system vendor the sales and marketing exposure associated with this innovative technology would lead to recognition in the industry and new business, as well as a feature your current customer base can use to fill more prescriptions.

What procedures are recommend to reduce the risk of fraud?

  • The standalone model are more likely the target of these fradulent operation.
  • To reduce the risk, we recommend:
  • Encrypt the data
  • Set up security "checksum"
  • Properly assign the operator password & administrator password to maximize protection
  • Preset Maximum Transaction amount
  • Preset Maximum Points stored   
  • Constantly review the Transaction Report to spot suspicious card activities
  • Assign different Password to different supervisor to track "edit" or special handling history

How much data can be stored in the standalone model? Can the data be taken away for further processing?

  • CRW in standalone type model contains 4Mbit static memory SRAM.
  • Assuming each transaction requires 256bit storage, 10,000 transactions can be recorded.
  • Standalone model has one or two serial port (9-pin RS232C) for connecting to PC - storing data for further processing or analysis is a snap.
  • It can also connect to the peripheral devices (e.g. receipt printer or modem) for output.
  • Compact flash memory card can be added to some of our models for bigger storage.

How big is the printing area on rewritable card?

  • The thickness of PET Card is 0.25mm.
  • We offer a superior alternative at 0.19mm.
  • The card surface area is 85.6mm x 54mm.
  • The maximum thermal printing area is 55.6mm x 40 mm. 

How many characters can be recorded?

  • The maximum no of characters for printing is 500 (12 x 24 font size each).

How is the resolution? Can it support Chinese characters printing?

  • The resolution is 8 dots/mm or 210 dpi. It can support Chinese and English characters or graphics.

How long does it take to witness the rewrite process?

The steps are as follow:

  1. Reading magnetic strip data
  2. Processing & calculation
  3. Update the magnetic strip data
  4. Erasing the visual data on card
  5. Reprint the new visual data

The time of rewrite process depends on how the software program is written and how much graphics need to be processed. In normal cases, the whole process should take less than 5 seconds.