Data Analysis Service

Backup by our professional analysts and the reporting tools, we provide Data Analysis Service for you to understand more of your members’ preferences. Our Data Analysis Service is tailor-made for you to give you what you want to know about your precious members.

Our analysis can tell you the trends of your members with the data collected in the CRM program. For example, which category of products is the most popular; the aspiration of members to collect bonus; which categories of gift are popular for redemption; highest sales and attendance by time and branches, etc. With these figures, you can set campaigns at the perfect time, targeting at the ideal members with the most attractive gifts for redemption.

The following is a sample list of analysis categories of our Data Analysis Service.

Demographical

  • Age
  • Gender
  • District
  • Country
  • Member Level

Member Recruitment

  • Recruitment Rate
  • Recruitment trend by District / Country / Age / Gender

Spending Habits (By Time / Branch / Country / Age Groups)

  • Total Spending
  • Average Spending
  • Spending Mean / Median
  • Spending Categories
  • Different Spending Pattern / Preference of Different Member Groups
  • Ranking of Top Sales Product Categories
  • Ranking of Top Sales Products
  • Changes of Product Ranking by time
  • Product Categories / Product Ranking by Branch / District

Visit Pattern (By Time / Transaction / Day Visit)

  • Total Visit
  • Average Visit
  • Visit Frequency
  • Peak / Low seasons

Redemption

  • Redemption Rate
  • Redemption Activity
  • Redemption Gift Categories Popularity
  • Redemption Gifts Popularity

e-Cash / e-Coupon (By Time / e-Coupon / Branch)

  • Sales of e-Cash / e-Coupon
  • Usage of e-cash / e-Coupon

Please call (852) 3421 2922 to arrange a Demonstration